RESAKS PRINT

The main logo of the brand that represents all its values.

Resaks is characterized by the work, effort and perseverance to pursue your dreams, however impossible they may seem. It’s also the passion and freedom you feel as you dedicate your time to doing what really fills you.

The digital design of the logo starts from a Tag. Start of graffiti and the most socially stigmatized part in turn. Seeking the balance between power and the social force from which it arises and elegance to adapt to the aesthetics of today’s society. Crossed out with a green stroke Paris^* that represents the search for personal and professional freedom regardless of the “status quo”.

* Color that symbolizes in my imagination the overcoming of fears and the struggle for dreams.